Telesales Overview Telesales or sometime popularly also known as telemarketing has become one of sales acquisition channels’ common practice to many institutions. Companies in developing countries have adopted telesales as one of the key channels to acquire customers with varying degree of sophistication, from the simplest one, by using only telephone and paperbased data to more sophisticated way of using integrated telephony, system application and data warehouse stored in PCs and Servers.
While the term telesales suggests that it is a sales method with an integral application of telephony system but among business practitioners there are still some ambiguity about the specific nature of the practice, itself.
In recent years, a number of prominent companies in Indonesia have started to implement telesales to complement the traditional direct sales acquisition channel. While the benefit of adopting the telesales channel will vary from one company to another, but the fact that it is rapidly growing indicates that companies see the real advantage of using it.
The growth of telesales channel in Indonesia will
be more rapid in the future, driven by several factors
such as telecommunication technology advancement and
changes in customers’ behavior that are more
receptive toward accepting telephone sales calls.
Today’s customers, in exchange of their time
limitation and busy schedule, tend to be more approachable
by phone than other traditional methods such as direct
contact and mail
solicitation.
